Nick MacDougall
I’m a Senior Product Designer with 12+ years of experience across mobile and web. I’ve worked at every stage, from launching new experiences to evolving products used by millions. My work focuses on creating better customer experiences and building systems that help teams scale.
Nick MacDougall
I’m a Senior Product Designer with 12+ years of experience across mobile and web. I’ve worked at every stage, from launching new experiences to evolving products used by millions. My work focuses on creating better customer experiences and building systems that help teams scale.
CAREER
Textnow
Senior Product Designer
Faire
Lead Product Designer
Kik Messenger
Product Designer
Shopify
Product Designer
Gov of Canada
Product Designer
@ Nick MacDougall 2026
Designing for Retrieval
As years of conversations and content accumulated, Textnow customers struggled to find older information. I led product design for a new search experience, working cross functionally to define retrieval needs, prioritize the right problems, and create a modular architecture. The result was a clearer, scalable experience that helped customers find what they needed and reconnect with context.
100%
User rollout
25%
Daily usage
+0.14
NPS increase
Component Architecture for Velocity
As Faire scaled to 30+ product designers, inconsistent component architecture began slowing everyday workflows. I led the creation of a shared framework, working with designers across the organization to identify friction, validate the approach, and scale it across the library. The result was a predictable system that helped teams move faster and create more consistent customer experiences overall.
1M
Inserts /qtr
<5%
Detach rate
87%
Adoption
Unifying Faire’s Typography Ecosystem
Faire had grown rapidly across platforms, and its typography had become fragmented across products. I worked with a small team to overhaul the system, partnering with designers and engineers to align on a shared foundation. The work improved accessibility and customer experiences, delivered measurable business impact, and secured executive support for expanding the system.
+4%
Signup rate
+7.5%
First order rate
1000s
LOC removed
Expanding Messaging Through Voice
Voice notes introduced a new way for customers to communicate on Textnow. I shaped the end to end experience from recording and previewing to sending and playback on iOS, shipping the experience to 100% of customers. The feature saw strong engagement after launch, becoming a regularly used part of messaging on TextNow.
100%
User rollout
1.18M+
Voice notes sent
~30K
Played daily
Launching Faire's First Retailer Apps
As Faire expanded beyond web, I drove design and helped launch its first iOS and Android retailer apps, partnering closely with product and engineering across the end to end experience to bring Faire’s shopping experience to mobile. The apps established a new way for retailers to discover brands, shop for inventory, and manage their businesses wherever they worked.
100K+
Retailers using app
4.7★
App store rating
25%
Of revenue
Defining Kik's Chatbot Experience
The launch of Kik’s chatbot platform required us to define how people would discover and interact with an entirely new type of experience. I worked across the product, from discovery in the Bot Shop to bringing chatbots into conversations through mentions and suggested responses, helping establish the interaction patterns that shaped the platform as it grew.
1.8B+
Messages exchanged
20K+
Chatbots created
+32%
Time spent chatting
Nick MacDougall
I’m a Senior Product Designer with 12+ years of experience across mobile and web. I’ve worked at every stage, from launching new experiences to evolving products used by millions. My work focuses on creating better customer experiences and building systems that help teams scale.
Nick MacDougall
I’m a Senior Product Designer with 12+ years of experience across mobile and web. I’ve worked at every stage, from launching new experiences to evolving products used by millions. My work focuses on creating better customer experiences and building systems that help teams scale.
CAREER
Textnow
Senior Product Designer
Faire
Lead Product Designer
Kik Messenger
Product Designer
Shopify
Product Designer
Gov of Canada
Product Designer
@ Nick MacDougall 2026
Designing for Retrieval
As years of conversations and content accumulated, Textnow customers struggled to find older information. I led product design for a new search experience, working cross functionally to define retrieval needs, prioritize the right problems, and create a modular architecture. The result was a clearer, scalable experience that helped customers find what they needed and reconnect with context.
100%
User rollout
25%
Daily usage
+0.14
NPS increase
Component Architecture for Velocity
As Faire scaled to 30+ product designers, inconsistent component architecture began slowing everyday workflows. I led the creation of a shared framework, working with designers across the organization to identify friction, validate the approach, and scale it across the library. The result was a predictable system that helped teams move faster and create more consistent customer experiences.
1M
Inserts /qtr
<5%
Detach rate
87%
Adoption
Unifying Faire’s Typography Ecosystem
Faire had grown rapidly across platforms, and its typography had become fragmented across products. I worked with a small team to overhaul the system, partnering with designers and engineers to align on a shared foundation. The work improved accessibility and customer experiences, delivered measurable business impact, and secured executive support for expanding the system.
+4%
Signup rate
+7.5%
First order rate
1000s
LOC removed
Expanding Messaging Through Voice
Voice notes introduced a new way for customers to communicate on Textnow. I shaped the end to end experience from recording and previewing to sending and playback on iOS, shipping the experience to 100% of customers. Strong engagement after launch made voice notes a regular part of the core messaging experience.
100%
User rollout
1.18M+
Voice notes sent
~30K
Played daily
Launching Faire's First Retailer Apps
As Faire expanded beyond web, I drove design and helped launch its first iOS and Android retailer apps, partnering closely with product and engineering across the end to end experience to bring Faire’s shopping experience to mobile. The apps established a new way for retailers to discover brands, shop for inventory, and manage their businesses wherever they worked.
100K+
Retailers using app
4.7★
App store rating
25%
Of revenue
Defining Kik's Chatbot Experience
The launch of Kik’s chatbot platform required us to define how people would discover and interact with an entirely new type of experience. I worked across the product, from discovery in the Bot Shop to bringing chatbots into conversations through mentions and suggested responses, helping establish the interaction patterns that shaped the platform as it grew.
1.8B+
Messages exchanged
20K+
Chatbots created
+32%
Time spent chatting
Nick MacDougall
I’m a Senior Product Designer with 12+ years of experience across mobile and web. I’ve worked at every stage, from launching new experiences to evolving products used by millions. My work focuses on creating better customer experiences and building systems that help teams scale.
Nick MacDougall
I’m a Senior Product Designer with 12+ years of experience across mobile and web. I’ve worked at every stage, from launching new experiences to evolving products used by millions. My work focuses on creating better customer experiences and building systems that help teams scale.
CAREER
Textnow
Senior Product Designer
Faire
Lead Product Designer
Kik Messenger
Product Designer
Shopify
Product Designer
Gov of Canada
Product Designer
@ Nick MacDougall 2026
Designing for Retrieval
As years of conversations and content accumulated, Textnow customers struggled to find older information. I led product design for a new search experience, working cross functionally to define retrieval needs, prioritize the right problems, and create a modular architecture. The result was a clearer, scalable experience that helped customers find what they needed and reconnect with context.
100%
User rollout
25%
Daily usage
+0.14
NPS increase
Component Architecture for Velocity
As Faire scaled to 30+ product designers, inconsistent component architecture began slowing everyday workflows. I led the creation of a shared framework, working with designers across the organization to identify friction, validate the approach, and scale it across the library. The result was a predictable system that helped teams move faster and create more consistent customer experiences overall.
1M
Inserts /qtr
<5%
Detach rate
87%
Adoption
Unifying Faire’s Typography Ecosystem
Faire had grown rapidly across platforms, and its typography had become fragmented across products. I worked with a small team to overhaul the system, partnering with designers and engineers to align on a shared foundation. The work improved accessibility and customer experiences, delivered measurable business impact, and secured executive support for expanding the system.
+4%
Signup rate
+7.5%
First order rate
1000s
LOC removed
Expanding Messaging Through Voice
Voice notes introduced a new way for customers to communicate on Textnow. I shaped the end to end experience from recording and previewing to sending and playback on iOS, shipping the experience to 100% of customers. The feature saw strong engagement after launch, becoming a regularly used part of messaging on TextNow.
100%
User rollout
1.18M+
Voice notes sent
~30K
Played daily
Launching Faire's First Retailer Apps
As Faire expanded beyond web, I drove design and helped launch its first iOS and Android retailer apps, partnering closely with product and engineering across the end to end experience to bring Faire’s shopping experience to mobile. The apps established a new way for retailers to discover brands, shop for inventory, and manage their businesses wherever they worked.
100K+
Retailers using app
4.7★
App store rating
25%
Of revenue
Defining Kik's Chatbot Experience
The launch of Kik’s chatbot platform required us to define how people would discover and interact with an entirely new type of experience. I worked across the product, from discovery in the Bot Shop to bringing chatbots into conversations through mentions and suggested responses, helping establish the interaction patterns that shaped the platform as it grew.
1.8B+
Messages exchanged
20K+
Chatbots created
+32%
Time spent chatting